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Prima! It's a German exclamation of joy. It's a recognition of accomplishment. It's what escaped from our lips the first time we sampled this mighty pilsner recipe. With heaps of whole flower European hops and fine German malts, we achieved the bracing herbal bite and smooth malt flavor that we sought. Prima - an exclamation of Victory! Prost! Buy Victory Prima Pils online now from nearby beer stores via Minibar Delivery.