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Unlike its larger commercial rivals, Cappelletti is less sweet and has a wonderful drying finish. Additionally, it still uses natural carmine color for a crimson red and retains a vinous texture from its wine base. You get a Negroni or Spritz that is dry and refreshing in the finish. The producer, which goes by the full name Antica Erboristeria Cappelletti, was first established in 1909. As the name would suggest, the firm was and is still today focused on products from traditional herbs, roots and flowers. All production is done in house by the fourth generation of the family, Luigi and Maddalena Cappelletti.